Image of Alfa Romeo Stelvio

Alfa Romeo ‘Start Something’ special with Y&R Melbourne

17 April 2018

Fiat Chrysler Australia has released a new integrated campaign for the launch of the Stelvio, Alfa Romeo’s first ever SUV. The campaign, titled ‘Start Something’ and developed by Y&R Melbourne, will run across TV, out of home, press and digital.


This is the first work that Y&R Melbourne has produced for Alfa Romeo since winning the pitch late last year.

Fulvio Antonelli, Director of Marketing and Product for Alfa Romeo, says: “We’re thrilled to be launching the highly-anticipated all-new Alfa Romeo Stelvio here in Australia. Stelvio seamlessly blends everything that Alfa Romeo stands for: style, passion, exhilaration and individuality. Our launch campaign ‘Start Something’ captures these feelings perfectly”.

Jake Barrow, Executive Creative Director, Y&R Melbourne, added: “We’re excited to be working with FCA and specifically Alfa Romeo. The launch of the Stelvio is the first step in an exciting relationship.”

Client: Fiat Chrysler Australia
Director of Marketing and Product, Alfa Romeo: Fulvio Antonelli
Brand Manager, Alfa Romeo: Dominique Maclean

Creative Agency: Y&R Melbourne

Production Company: Nice Bike
Producer: Tanya Stankovic

Music: Electric Dreams
Media Agency: Starcom
Digital Agency: Digitas