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Australia Post shows how it supports Small Business in new integrated campaign via Y&R Melbourne

10 April 2018

This week, Australia Post launched a new integrated campaign championing small businesses across Australia. The campaign, developed by Y&R Melbourne, will run across out of home, radio and digital.  

The campaign showcases four small business stories, each of which currently use Australia Post’s services to help with logistics and presentation of packaged products.

WATCH THE UNITED MAKE VIDEO

 

Says Rebecca Burrows, General Manager of Business, Australia Post: “Australia Post has been building infrastructure to help businesses connect, trade and grow for over 200 years. This campaign creatively signals that this movement continues, by bolstering our small business offering through new products, services and partnerships that are relevant and valuable for Australian small business to be successful

Matt Farrugia, Managing Partner, Y&R Melbourne, added: “Small businesses are the backbone of Australia’s economy. From employment, through to supporting the rise of entrepreneurs in Australia. Australia Post is in the perfect position to leverage its technology and infrastructure to help small businesses thrive.”

 

CREDITS

Client: Australia Post

General Manager of Small Business: Rebecca Burrows

Head of Small Business Marketing: Chantelle Lane

 

Businesses:

Caravana: Jackie Jennings

United Make: Mond Qu

Magpie Goose: Maggie McGovern

Archie Rose: Dave Withers

 

Creative Agency: Y&R Melbourne

Chief Creative Officer: Paul Nagy

Executive Creative Director: Jake Barrow

Senior Art Director: Kieran Moroney

Senior Copywriter: Katie Britton

Planning Director: Michael Hyde

Account Director: David Gallo

Senior Producer: Zoe Rixon

 

Photography: Hell Studios

Photographer: Tom Franks

 

Production Company: Nice Bike

Director: Adam Ciancio

Producer: Tanya Stankovic

 

Media Agency: Dentsu X