Image of woman eating Kiri cream cheese

Bel Australia and Y&R Melbourne launch Kiri – The Crème de la Cream Cheese

21 November 2017

Bel Australia have launched a new campaign for KIRI Cream Cheese. The campaign features a 30 and 15 second TVC that communicates that Kiri is the Crème de la Cream Cheese.

Angela Piasente, Marketing Manager added “We are genuinely excited about introducing a new standard in cream cheese with the launch of Kiri into the Australian market. Kiri will offer two new Cream Cheese products, a brand new Greek Style cream cheese which is unique to the Australian Market and an original variant with a velvety smooth texture and superior taste.”

The campaign is supported in-store and online.

Client: Bel Australia
Marketing Manager: Angela Piasente
General Manager: Ben Dixon

Creative Agency: Y&R Melbourne
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Senior Art Director: Kieran Moroney
Senior Copywriter: Aaron Pepper
Senior Planner: Christine O’ Keefe
Account Director: Lil Shelmerdine
Head of Production & Content: Sheridan Wadelton

Production Company: Filmgraphics
Director: Ariel Martin
Executive Producer: Anna Fawcett
Producer: Fiona McGregor
DOP: Jeremy Rouse
Editor: Jon Holmes
Sound Engineer: Sam Hopgood

Media Agency: Spark