Monash University and Y&R Melbourne launch Sip Safe
Y&R Melbourne has launched Sip Safe on campus at Monash University. The Sip Safe wristbands detect drugs by simply placing a drop of your drink onto the band itself.
Designed for widespread use across festivals, events, bars, nightclubs and other venues where patrons are already accustomed to using wristbands, Sip Safe is equal parts utility, education and deterrent for would-be drink spikers.
The product was first trialled during Schoolies in late 2017 and will now be rolled out at a variety of student and youth events throughout the year.
Trisha Prpich, Director, Monash Residential Services, says: "Monash is invested in the safety and wellbeing of our students. We want to make sure our community is safe and well informed, and that includes encouraging everyone to drink responsibly. Sip Safe has the potential to provide users with an easy way to determine if their drink has been spiked with two of the most common drugs used in drink spiking."
Jake Barrow, Executive Creative Director, Y&R Melbourne, says: “Launching Sip Safe with Monash University is an incredibly proud moment for us. It represents a milestone in the effective harm reduction and education of drink spiking. We hope the initiative goes on to make a difference throughout the broader community.”
Client: Monash University
Chief Marketing Officer: Fabian Marrone
Director, Campaign Management: Caroline Knowles
Brand Activation and Engagement: Danielle Salman
Director, Monash Residential Services: Trisha Prpich
Creative Agency: Y&R Melbourne
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Senior Art Director: Kieran Moroney
Creative: Aaron Pepper
Group Account Director: Matt Hunt
Account Executive: Thomas Wilson
Production Manager: Gerry Matthee
Designer: Simon Gray
Technical Lead: Michael Zaporozhets
Digital Producer: Gabriel Montalban
Digital Designer: Leigh Maslij
Head of Broadcast and Content: Sheridan Wadelton
Senior Producer: Zoe Rixon
Producer: Annie Thiele
Producer: Jules Callen