Image of female riding motorcycle indoors

Powerball invites Australians to ‘Play by your own rules’ via Y&R Brisbane

17 May 2018

Powerball is encouraging Australians to be the person they were born to be in new brand work created by Y&R Brisbane.

“The Powerball brand has always been about transformation,” says Ben Johnson, Brand Portfolio Manager – Jackpots at the Lott.

“We all dream of living life on our own terms. To do what we want, when we want. Winning Powerball gives people the opportunity to do that. To play by your own rules.”

To bring this to life, Y&R created ‘The Power Ball’, a party where Powerball winners from different walks of life meet and celebrate their win in their own unique way.  


“Our thinking was if you win Powerball, the rules go out the window,” says Brendan Greaney, Executive Creative Director, Y&R Brisbane. “So if a group of Powerball winners got together, it would be one helluva party.”

Image of butler


The new campaign, launching May 17, is supported by TV, cinema, social, digital and outdoor.

Client: the Lott
General Manager Marketing: Andrew Shepherd
Brand Portfolio Manager – Jackpots: Ben Johnson
Brand Manager – Jackpots: Gina Gilmore

Agency: Y&R Brisbane
Chief Creative Officer: Paul Nagy
Executive Creative Director: Brendan Greaney
Creatives: Shaun Egan, Sam Boyd, Chelsea Parks
Head of Strategy: Andrew Kolb
Client Service Director: Jo Millington
Senior Business Director: Lucy Flower
Account Manager: Vanessa van Dalsen
Producers: Ann Reilly, Kohbe Vela
Editor: Griffin Englander
Digital Producer: Karolina Sikorsky
Digital Developer/Animator: Anthony Collins
Retoucher/Finished Artist: John Shard

Production: Photoplay
Director: Lance Kelleher
Producer: Emma Thompson
Editor: Rohan Zerna (The Butchery)

Post Production: Cutting Edge
Executive Producer: Trelise Blade
Visual Effects: Steve Leacy, Glen Cone
Colourist: Justin McDonald
Sound Design: Mike Lange

Music: Level Two Music
Artist: Cajo
Track: Fancy Shoes