Y&R Brisbane appointed as Amart Furniture's lead creative agency
Following a competitive pitch, Y&R Brisbane has been appointed lead creative agency of record for Amart Furniture. With an emphasis on repositioning the brand through creating an engaging, enduring brand platform, Y&R will be responsible for all Amart Furniture creative duties across brand, retail, digital and in-store.
It is an exciting time for Amart with high growth expectations and aims to expand its business nationally. Y&R ANZ's new positioning and brand campaign for Amart Furniture will launch later this year with the new campaign set to roll out across television, radio, out of home, digital and in-store experience. Says Pete Bosilkovski, Regional Chief Executive Officer, Y&R ANZ: "To be partnering with one of Australia's fastest growing retailers is very exciting. Amart came to us with specific objectives, focused on a customer first, creative platform that will stand out in the market place and we are looking forward to delivering that for them."
Says Rodica Titeica, General Manager - Customer, Amart Furniture: "Y&R proved to have an unrivalled understanding of our customer and our brand. Its insight-led creative solution and collaborative approach meant that they were the natural partner for us."
Says Adam Kennedy, Managing Director, Y&R Brisbane: "The Amart Furniture business has undergone a huge transformation over the last four years. We are humbled and proud to be able to tell that story."
Says Paul Nagy, Chief Creative Officer, Y&R ANZ: "There's an overwhelming sense of pride and ambition in what Amart has achieved as a business. They gave us an inspiring brief to create a strong point of distinction (which you don't get every day) and we're thrilled to be partnering them."
This new business win continues the momentum for Y&R ANZ following a successful first half with Alfa Romeo and Burger King wins.