News

Image of AusPost employees singing Christmas carols

Y&R Melbourne launch integrated Christmas campaign for Australia Post

13 December 2017

Australia Post has launched a new integrated campaign across TV, outdoor, digital and social channels. The campaign focuses on the build-up preparations for Christmas and the role Australia Post plays in making delivery and collection services easier. Shipster, Australia Post’s free shipping membership service that launched last month is a feature within the campaign, along with Australia Post staff starring in videos delivering informational messages – sung in a choir to the tune of popular Christmas Carols.

 

WATCH 'THIS IS CHRISTMAS' 30” TVC

WATCH 'INFORMATIVE CHOIR' 30” TVC

 

Megan Hair, Head of Marketing added “Christmas is our busiest time of year so we wanted to focus our efforts entirely on our customers and our role within their lives. The creative work represents a great evolution of last year’s highly effective campaign and we’re thrilled with the results.”

 

CREDITS

Client: Australia Post

Head of Consumer Marketing: Megan Hair

Brand and Advertising Partner: Cathie Connors

 

Creative Agency: Y&R Melbourne

Chief Creative Officer: Paul Nagy

Executive Creative Director: Jake Barrow

Senior Art Director: Chris Schoolman

Senior Copywriter: Katie Britton

Planning Director: Mike Hyde

Senior Account Manager: David Gallo

Producer: Zoe Rixon

Production Company: Truce

Director: Nicholas Clifford

Producer: Jim Wright

Editor: Tom Lock, Alek Janev

Sound Engineer: Sam Hopgood

Content Director: Hamish MacGregor

Content Creative: Phon Vongdara

 

Media Agency: Dentsu Mitchell