News

Image of AusPost employees singing Christmas carols

Y&R Melbourne launch integrated Christmas campaign for Australia Post

13 December 2017

Australia Post has launched a new integrated campaign across TV, outdoor, digital and social channels. The campaign focuses on the build-up preparations for Christmas and the role Australia Post plays in making delivery and collection services easier. Shipster, Australia Post’s free shipping membership service that launched last month is a feature within the campaign, along with Australia Post staff starring in videos delivering informational messages – sung in a choir to the tune of popular Christmas Carols.

 

WATCH 'THIS IS CHRISTMAS' 30” TVC

WATCH 'INFORMATIVE CHOIR' 30” TVC

 

Megan Hair, Head of Marketing added “Christmas is our busiest time of year so we wanted to focus our efforts entirely on our customers and our role within their lives. The creative work represents a great evolution of last year’s highly effective campaign and we’re thrilled with the results.”

CREDITS
Client: Australia Post
Head of Consumer Marketing: Megan Hair
Brand and Advertising Partner: Cathie Connors

Creative Agency: Y&R Melbourne
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Senior Art Director: Chris Schoolman
Senior Copywriter: Katie Britton
Planning Director: Mike Hyde
Senior Account Manager: David Gallo
Producer: Zoe Rixon
Production Company: Truce
Director: Nicholas Clifford
Producer: Jim Wright
Editor: Tom Lock, Alek Janev
Sound Engineer: Sam Hopgood
Content Director: Hamish MacGregor
Content Creative: Phon Vongdara

Media Agency: Dentsu Mitchell