Australia's Little Helper

Australia Post

TV

CHALLENGE

Nothing annoys people more than missing a parcel delivery, especially in the lead-up to Christmas where stress levels are heightened. To minimise anxiety, Australia Post developed a suite of delivery services that would guarantee a first-time delivery for customers.

 

INSIGHT

Australia is a vast country with a diverse population where Christmas means different things to different people. However, it’s the little nuances we have that unites us all. At the heart of it all is connection.

 

IDEA

Australia’s Little Helper

Position Australia Post as the helpers in making Christmas seamless and facilitating moments of connection on the morning of the 25th December.

 

SOLUTION

There was an immediate noticeable impact on all behavioral measures from, October up to Christmas. The collection services generated a 23% uplift against baseline in parcels with a guaranteed delivery (no card).