Despite living in a digital age, most Australians still call to order food delivery. Our task was to create awareness of the Menulog app and break the nations habit of picking up the phone and dialing whenever they’re hungry. Encouraging them to tap to order instead.
We cast Hollywood heavyweight Jeff Goldblum in the role of impromptu educator, popping up in ordinary Australian homes, just when someone was about to call to order food delivery. Gently schooling the offenders as to the inappropriateness of their decision and offering an infinitely more convenient and acceptable solution – tapping to order with Menulog.
Just launched. Results to follow.