McWhopper

Burger King

PR
Social
McWhopper
McWhopper

To promote World Peace Day, 21st September, 2015 Burger King US called for a ‘burger wars ceasefire’ with their long standing rival McDonald’s.

Via full-page open letters in The New York Times and The Chicago Tribune, and out of home billboards. Burger King proposed the two restaurants set aside their differences. To join forces to cook and serve the ‘McWhopper’ – a peace-loving burger that combined all the tastiest ingredients from the McDonald’s Big Mac and Burger King’s iconic Whopper.

McWhopper