Myer Wonderland



The task

Show leadership in the hugely competitive Sydney CBD retail market with a transformation of the 4,500m2 children’s offering at Myer’s flagship Sydney store.

The idea

To bring the wonder back to retail, we created a whole new world taking shoppers on a physical journey, using immersive retail and theatrical experiences grand enough to become tourist attractions in their own right.

The impact

+15.2% Games and toys growth

52% increase in foot traffic to level 6

81.5% Average net promoter score