NRMA Relaunch



The Task

We were tasked with relaunching the National Roads and Motorists’ Association, a 95-year-old motoring brand that was synonymous with helping people keep moving on the road in the event of breakdown, as well as in their lives.

The Idea

In this film, we tell the story of a typical young Australian girl, moving through her everyday life. We see her doing things that you would normally expect of a girl her age – getting ready for school, riding her bike, playing with friends and travelling to Saturday sport. As we observe this very everyday portrayal, we begin to notice that our girl has a natural tendency to help the people she encounters along the way.